Scranton Digital Marketing - Scranton Local SEO Services and Internet Marketing

Digital Marketing Scranton PA

Over the weeks and months you run a digital marketing campaign with our firm you’ll typically get more and more leads which result in more sales. Our Scranton digital marketing agency can guide you through the different marketing channels you may want to take. A Google Adwords campaign can get calls for you that same week, but you’ll pay more per lead. Search Engine Optimization costs an initial amount upfront and usually takes 2 or 3 months to get results. While this may seem like a long time, the leads produced by SEO are usually the highest quality. Classified Ads, like Google Adwords, can get you results immediately, but you’ll have a number of low quality leads mixed in with the good ones. When you consider digital marketing Scranton PA, think about all of the options, costs, and the potential for each one.

Scranton Digital Marketing Agency

The average customer needs three points of reference about a business before they consider working with it. That means, if someone sees your billboard from the highway or a flyer around town, then they still need another two verifications before your business is branded in their minds as the company that they want. This is why many businesses give up on their advertising campaigns. They may be successful reaching customers, and getting in the customer’s radar, but then they don’t hear anything else about the business, and they don’t see the business as credible enough. One of the ways to build credibility is with a great looking website through web design Scranton PA. When you decide on the digital marketing agency Scranton PA that you want to work with, it’s a good idea to know your customer and have the agency do some inexpensive marketing tests to see if customers are going to respond well to the target marketing channel.

Digital Marketing Agency Scranton PA

Fortunately, you can hit two or three of these reference points very quickly on the internet. If someone sees a local Facebook ad, then the first thing they do is hop over to Google and do a Google Search to see if that company is legitimate. If they find that company on the first page then often times that is enough credibility to get them to call in. Scranton digital marketing firms know how to get your different reference points to work in harmony so that users will find them all within a short time frame. If you’re looking for one of the top digital agencies in Scranton, then give us a call. We also offer classes. All business owners will see a great benefit after taking our class and learning the basics about internet advertising. We offer classes in Scranton, Pennsylvania and the surround areas including Carbondale, Dickson City, and Clark’s Summit. We also offer classes in the Wilkes-Barre area including Pittston, Moosic, and Nanticoke.

Digital Marketing Scranton PA – Emerging Advertising Channels

The pace in which internet marketing changes is rather astounding. It astounds even me sometimes! Our digital agency Scranton PA stays up to date with all that’s going on in the internet world. Local YouTube Marketing is replacing a significant portion of TV ads. New social media sites are offering new, less-crowded platforms which other companies haven’t figured out yet. Bing has attracted some users away from Google and is another search engine that many are ignoring. When going after these new channels you risk not getting a good return, but you also have the potential to get tremendous returns in a space that no one else knows about yet. As marketers that constantly meet with many other top marketers around the United States and overseas, we are the first to know about these new marketing platforms. If you’re the pioneering sort, then ask us about one of these projects.

Tactics for Scranton Digital Agencies

Being that Scranton is a small city, the marketing for small companies here is quite different than that of a large city like Philadelphia. We tend to stick with solid, proven digital advertising tactics like SEO and classified ad posting. However, since online marketing is always changing, we keep up with the current trends. Standard SEO tactics have given way to Local SEO tactics. Algorithms are always changing. A proven strategy of our is not, “What is the newest, most ground-breaking technological development?” it’s, “What has been working in the big cities for a few years, and when is that going to take off here?”